The Brand Guardians have been responsible for the great success of the best brand strategies.
WHAT IS BRAND GUARDIANSHIP?
WHAT IS BRAND GUARDIANSHIP?
We start by defining the concept of Brand Guardianship with what may seem nonsense: Brand Guardianship is a generic and concrete concept at the same time.
A Brand Guardian is a person or team that knows the brand and ensures that it does not suffer changes in its different applications of the company. Each application offers a service to customers, and above all, the brand concept is always found.
It is often something that many companies forget, and it is really important to get to offer services and products to more customers.
The goal of the Brand Guardian is to free the company from hard brand decisions and advise to maintain its original strength.
WHO NEEDS A BRAND GUARDIANSHIP?
WHO NEEDS A BRAND GUARDIANSHIP?
All companies must spend time on marketing. Although some decisions that are made are not always the most accurate due to the lack of experts in the field.
Having an external management of professionals, ensures greater success in marketing campaigns.
In the digital era in which we live, brands are not just a mere logo. Digital campaigns are increasingly abundant, and competition is fierce in all sectors. That is why the presence of the figure of the Brand Guardian ensures that the campaigns are done creatively and effectively maintaining the values of the brand.
In many cases, companies are betting on campaigns that have not been supervised and that result in economic, customer or brand identity losses due to the lack of coherence that the campaign had with the objectives and values promoted by the start of the brand.
Every organization that has invested in the creation, growth, maintenance and management of its brand has been a great success, getting in return great growth thanks to dedication and consistency.
WHAT CASES IS A BRAND GUARDIANSHIP NECESSARY IN?
WHAT CASES IS A BRAND GUARDIANSHIP NECESSARY IN?
Any company must establish the values and the objective of the brand. Once defined what the brand represents, it is time to give it shape and create its visual aspect: the logo.
Investing in a Brand Guardian in this definition is important, as it can help communicating the logo so that the public knows the values and launches the brand more effectively. With these strategies, you get a stronger and more competitive brand before others.
In the whole process you must have perseverance and patience. Brands are built with time, values, stories and facts, which are only achieved over time.
With time, trends change and strategies to make the brand known as well.
That is why having the figure of the Brand Guardian ensures greater success in the creation, maintenance, management or renewal of the brand. An external professional management in these cases can help maintain the critical point and free up time for the company’s workers.
In many companies, the most accessible marketing tool is a website, despite not offering an online service. In these cases, the content of the web must be updated frequently so that there is a flow of users. These changes are necessary, but it is also necessary to maintain the initial image and a solid brand base. So, why not invest in someone who knows the brand and understands it?
IDENTIFY A GOOD BRAND GUARDIAN
IDENTIFY A GOOD BRAND GUARDIAN
Your Brand Guardian should know the brand as much as you and increase efficiency in the different applications. It must be someone to trust in decision making. Someone who understands your brand, who treats it as their own and who brings decisive, strategic and coherent solutions, always maintaining the values of your brand in the market in any corporate communication.
