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01. Objective

Dra. Eva Ferrer, with deporte en femenino, is providing visibility to the little existing attention in relation to health, women and sport. The arrival of the woman to the sport world is late comparing it with men, but it should be not of less interest.


02. Idea

There are inequalities in the economic, technical, professional and media fields but the rise of women’s sport is evident. The idea was to redesign the Brand and its products. Always according to the latest trends and without losing its essence.


03. Creation

The confidence of Dra. Ferrer allowed us to design the project by providing solutions for the brand update. Branding, communication, strategy, redesign … a global project at the service of health and women.

The ADDMIRA team offers 360 solutions.
Trust putting projects in their hands that start from scratch to those that shape it.
Professionalism to keep these projects updated and always close.

Eva FerrerDirector


04. Objetives

All the communication of “El Deporte en Femenino” turn around women. The Brand, the colors, the identity, the communication. None of the pieces are included randomly or without having been thought before its construction.


05. Project

The project’s launch consisted of a new on-line image with its respective corporate sections. From the tone, to the use of images, through the challenge “Act and add health“.


06. Clients

We continue to work with our client supporting their new challenges, events, presentations, that build up the brand “El Deporte en Femenino” day by day.

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